NLP Anchoring with Jimmy Petruzzi


What is Anchoring?

with Jimmy Petruzzi


An anchor is a stimulus that creates a response in either you or in

another person. When an individual is at the peak of an experience

during an intense emotional state, an applied specific stimulus can

establish a neurological link between the emotional state and the

stimulus. Anchoring can occur naturally or be set up intentionally and

can assist in gaining access to past states and linking the past state to

the present and future. Anchors can be used by anyone to produce a

state of mind or mood needed for a given situation


Examples of how we develop an association to certain events


Flicking through an old family photo album stirs pleasant

memories and some of the feelings associated with them

An old song which can take you back to a specific event a

memory of a holiday

The smell of freshly baked apple pies brings back memories of a

happy care-free childhood

The smell of sun screen reminding you of a relaxing holiday

A conversation with a friend you haven’t seen for a while

reminiscing the past

Driving past your old school

A tap on your shoulder or pat on your back

How we Anchor and are anchored


When we are with another person who experiences some strong

emotion, whatever we are doing or saying becomes associated with

that emotion. Usually this process occurs at the unconscious level.

Subsequently, whenever we do or say the same thing in the same way

in his/her presence we will tend to re-stimulate for him/her some


portion of the previous feeling.

Being aware of this phenomenon through knowledge of

neurolinguistics programming enables us to be aware of the kinds of

responses we are anchoring in others, how we are doing it and

conversely. What kinds of responses are being anchored in ourselves

and how. This awareness enables us to anchor for mutually productive


Anchoring is used in Sport, business, personal development

Can be used to create a resourceful state of mind for a specific

situation to achieve a desired result

For example prior to a rugby player taking a kick for goal

A golf player teeing off

A cricket player getting ready to face the next ball

A football player taking a penalty

Delivering a presentation

Attending a meeting

Finding the motivation to exercise

The confidence to ask someone out on a date

The list is exhaustive

The anchor can be used to create different state of mind





Installing an Anchor Exercise


1: Decide on a specific event you wish to access a particular state of

mind (confidence, motivation) for, i.e. presentation, interview, and


2: Decide on the state you want to anchor – e.g. being calm and

relaxed, confident, motivated etc;

3: Choose an anchor (or anchors) that you wish to trigger that state –

e.g. press thumb and middle finger together; flick wrist band

4: Recall a memory or imagine a situation where you can experience

that state – e.g. recall a situation where you were totally calm,

relaxed, confident etc; and fully associate to that memory or feelings

Close your eyes and notice what you saw



5: When the experience is vivid and you are in desired state the

desired through to the peak of its intensity, squeeze your thumb and

middle finger together; flick your wrist band

6: Release the anchors when the experience begins to fade;

7: Now do something else – open your eyes, count down from 10 to

break the state and distract yourself

Repeat the steps above several times, each time trying to make the

memory more vivid (not required when the anchor is established at

the high point of a real experience, but you can strengthen the anchor

by establishing it at the high point of several such experiences);

8: Apply the anchor and check that the required state occurs;

9; Future pace and imagine your forth coming event and using your





INTENSITY of the experience.

An anchor should be applied when you are fully associated in

an intense state. The more intense the experience, the better

the anchor will connect

TIMING of the anchor.

When you reach the beginning of the state, apply the anchor.

When you reach its peak, let it go. This can vary typically

from five to fifteen seconds. for example if your anchoring

confidence as soon as your reliving a time you were confident

apply the anchor as soon as you first have the feelings and


release just as you reach peak

Stack the Anchor

The anchor has to be repeated and reinforced in the same

way from time to time

Every time you receive praise, recognition, stack your anchor

to re enforce the positive feelings

NUMBER of times.

Repetition of the stimulus, the number of times the stimulus is applied.

The more often, the more powerful will be the anchor. If you keep

adding, or stacking, anchors, it becomes even more powerful

You now have a powerful technique to help you get the best out of

your self in any situation